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"El
Latino de Hoy", is the only newspaper in the Pacific Northwest
to effectively provide news in Spanish, from virtually every
Latin-American country as well as worldwide reports of significant
concern tolocal readers on a weekly basis.
The Market
According to the Census Bureau, U.S. Hispanics are the largest
minority in the country. It isn't surprising, then, that a nationally-recognized
market research firm recently published figures showing that
Hispanic household purchasing power was $863 billion in 2007,
up from $452 billionin 2000, and that all market indicators
show increased growth in these figures.
This means that the Latino market holds enormous economic potiential
and that companies that target their marketing efforts at Hispanic-Americans
stand to benefit by directing their message specifically to
these individuals.
"El Latino de Hoy", is your
best link to this market in Oregon & SW Washington.
The Medium
El Latino de Hoy, circulates 100,000 - 125,000 copies monthly
(25,000 weekly), free of charge, to an audience of more than
90,000 each week. Targeted exclusively at Spanish-speaking Oregonian,
"El Latino de Hoy", is read in more than over 33 cities
in Oregon & SW Washington.
Display AD Rates
With El Latino de Hoy, the more your advertise, the more you
save. Our special plan for regular advertisers provides impressive
savings. As shown in the table below, you can purchase advertising
in El Latino de Hoy, for as low as $232.20
per ad per week. That's a minimum savings of $696.20
when you advertise 12 weeks consecutively*. (See chart below).
El Latino de Hoy, display Ads are $18.00 Net
per Column Inch (1.833 inches wide).
Mechanical Information
Total Page width is 11.75 inches. Total depth is 21.5 inches.
Gutter width is 0.15 inch. The Line Screen is 85.
Classified Ad Rates
Boxed classified ads are $18.00 net per column
inch (1.323 inches wide). Translation available at no extra
charge.
Advertising Deadline
El Latino de Hoy, is a weekly newspaper published each Wednesday.
Ad copy and camera ready art is due by 5pm the Tuesday before
the publication date.
Terms and Conditions
Billing terms are net 15 days. The Publisher reserves the right
to decline acceptance of any future ad if account is not current.
- Insert rates are $60 per 1,000 copies.
- Color ads add $50 more per color.
Dimensions
Click
here to download Rates in PDF Format
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